MERIT Beauty  review & full face try-on 

By An Trieu

December 9, 2021


MERIT is a clean minimalist beauty brand, founded by Katherine Power, co-founder of Who What Wear, Versed, and Avaline.

MERIT’s positioning is a less-is-more brand with a promise of a 5-minute makeup routine. First order comes with a signature reusable bag.

1. The Minimalist

- Coverage: Medium - Finish: Natural - Shade: Bisque Creamy buildable formula that is great as spot treatment or all over face product

2. Brush No. 1

- Handle length: 3.5 in - Bristle type: synthetic Brush with tapered end helps blend cream product like a dream.

It is also dense enough to pick up and pack powder with ease. Love the minimal compact design of the Brush, perfect for travel. 

The Minimalist  - Shade: Sienna Darker shades work well as bronzing shades. I have medium skin with olive undertone.

The Minimalist is so creamy and easy to blend. It's buildable and does not cake up or dry out my skin. Love the convenient stick packaging!

3. Brow 1980

- Shade: Black brown Volumizing brow pomade that shapes, holds, and tints. Brows look natural and full.

4. Clean Lash

- Shade: Soft black Lengthening mascara  that doesn't leave lashes hard or crunchy. Tubing formula washes off super easy with warm water.

5. Flush Balm

- Coverage: light - Finish: Radiant Light cream blush that is best blended with fingers. It is sheer and lets the skin show through.

6. Day Glow

- Coverage: Light - Finish: Radiant - Shade: Cava - champagne Stick highlight with balmy, and moisturizing formula without glitters

7. Shade Slick

- Shade: Taupe Unique tinted lip oil formula that acts like a gloss, balm or treatment, and stain

Shade Slick is hydrating, long-lasting, and comfortable on. Taupe shade adds just enough brown pigment to the 90s makeup look I’m after these days.


Cruelty free.



EU-compliant (free of 1328 common toxins).


Artificial fragrance free

Safe for sensitive skin.

Recyclable packaging