I’ve suddenly realized no one has ever done a proper brand review of the fashion giant, ASOS. So in today’s blog post, I will share with you an outfit as a part of my recent ASOS purchase. I thought it’d be appropriate to share some information about ASOS as a company as well as relationship as a consumer with the brand.
As Seen On Screen, ASOS, is an online fashion company that is based in the UK. They have customers all throughout the world and are known for their super-fast shipping and easy return policy, especially to the US.
ASOS brands, created by ASOS’ team in London:
- ASOS DESIGN: trendy, size ranges (ASOS Curve, Tall, Petite, and Maternity)
- ASOS EDITION: occasionwear including Wedding Collection
- ASOS WHITE: elevated basics with a twist
- ASOS MADE IN KENYA: works with SOKO Kenya to help the local community and drives sustainable development
- ASOS 4505: athleisure activewear
Brands sold exclusively at ASOS: Noak (Scandi aesthetic), Reclaimed Vintage (retro vibes), Heart & Dagger (smart), COLLUSION (young UK design talent).
Other brands sold at ASOS: Free People, Faithfull the brand, Allsaints, Nike, adidas, Monki, and many more. Full list here.
ASOS Marketplace: Launched in 2010, ASOS Marketplace has now become the leading platform online that houses global independent brands and vintage boutiques, here. I have yet to shop here before.
Well, set-asides all of the positives and of course, the privilege that most UK and US customers have, I do notice many negative reviews about their customer service, billing, and delivery issues. This, however, puts such a great company like ASOS loses its transparency point.
The only two brands that make me come back to ASOS often still to this date are ASOS WHITE (sale section) and WEEKDAY. But here is a quick guide that I hope will help some of you out when shopping at ASOS. But other than that, I think ASOS and any fast-fashion websites (like Urban Outfitters) are now slowly losing their influence in the fashion community as consumers are now leaning towards vintage and secondhand fashion. It would be cool to see how ASOS implements ethical and sustainable fashion in a near future because, for the longest time, I’ve always loved their approach to body positivity and diversity from their models to their huge size range.
My Ultimate Guide to Shop at ASOS:
- START WITH YOUR FAVORITE BRAND (IF ANY). Mine are ASOS WHITE AND WEEKDAY, and it’s even better if any of the pieces are on sale.
- FILTER ‘SEARCHED RESULTS’ WITH YOUR SIZE FIRST AND THEN YOUR BUDGET. This is important because you don’t want to waste hours browsing through their super large and intensive inventory. Trust me, things in smaller sizes are always sold out first because I have been there! It’s annoying when you’ve spent hours adding new tabs with the items you want to buy, and they’re all sold out in your size.
- WATCH THE VIDEOS to see how the garment looks and fits on the model. I’d factor out certain fabrics that look too sheer on or certain fits don’t actually look flattering on.
- HEART THE ITEM as you add them in your cart because things sell out FAST on ASOS. This will save you lots of time when browsing on sites like ASOS since cheaper and good items are almost always sold out FAST. Even though ASOS lets you save items in your cart for an hour, it is still not enough time I find. And the next thing you know that your item is no longer in your cart or someone else has bought it already. So make sure to ‘heart’ or favorite the items and that way the items you like will be saved under the “heart” or saved items section (found on the right side of the menu bar).
- BACK-IN-STOCK SECTION is a treasure that I think you all should browse at any online shops. This section, at any online stores, is kinda like a confirmation of an item’s popularity. Once it is decided to be put in production again, and that also means that item will last in your closet for a while.
- SALE SECTION and this literally stays true to all of my shopping experience. Just don’t buy new or pay original prices for things that are eye-catching or trendy because they will be on sale a couple of weeks later.
- DON’T BUY BECAUSE THEY ARE ON-SALE! THINK ‘INVESTMENT ITEMS: ASOS makes it extremely easy to get off-track because of the suggested items and their large inventory, hence, that leads to you having to add 10 things on the list because they’re on sale or that they’re so cheap. You’ll end up like me back then when I just buy things just because they’re on sale and end up never get to wear them!
- AVOID PAYING FOR SHIPPING by adding enough items to qualify for free shipping. Utilize deals which ASOS does pretty frequently to spend more save more. I like that because I can always return pieces that don’t work for me.
- DON’T FORGET THE MEN’S SECTION, especially for outterwears or when you’re looking for something with an oversized fit. WEEKDAY’s men section is pretty great, and I’ve recently bought this shirt to wear it as an over-shirt, great layering piece and I love the print and color!
About this outfit: I’m wearing the matching knit set, both crop top and midi skirt, are from the ASOS DESIGN label. The top in size US 2 fits me perfectly, but the skirt in size US 2 does run a bit large on me (US 0 would have been perfect!, so yes sized down on the skirt). I think the set looks so cute on and is perfect as occasion-wear such as wedding or events. I’d style the skirt with loser tops or a cute sweater for fall with some boots. The top is super cute when styled with high-waisted bottoms, and I’ve styled it with a pair of pleated trousers in a matching brown tone, here.
OUTFIT DETAILS: top and skirt: ASOS DESIGN (linked below) | bee-hive bag: CULT GAIA (style is called Devora Hive, but it’s unfortunately sold out. Sorry!) | heels: ZARA (spring’19 style, sold out!)
I personally am a fan of coord sets like this since I can wear and style the top and bottoms separately. You don’t really need to get both matching pieces in a set, go for a tonal look by pairing a top at a shade lighter than the bottom, like this sweater and this satin skirt.
SHOP MORE KNIT COORD SET:
NEED MORE FALL FASHION INSPIRATION? READ MY PREVIOUS BLOG POSTS:
Photos by Toan Chu Photography